The International Makeup Artist Trade Show of 2017 took place in Los Angeles, California during January 13th to 15th. I attended on first day, which was open only to Pro-card holders (certified professionals of the makeup industry). It was the best opportunity to be able to try new products first and meet the brand owners. I was very happy to have the unique opportunity to buy product from the creator’s hands. The owner of the brand Roque Cozzette was presenting his new line of wonderful makeup brushes. I also met celebrity stylist and 5-time Grammy winner Eve Pearl, who told me about salmon concealer and her unique method of applying.
I was able to test many of the brands newest products and follow up on the latest trends. I believe that because the film industry is centered here, the tools and techniques for makeup presented at this show will reach the corners the world. Since I was fortunate enough to attend the show, my clients will get these new tools and techniques because I want to give them the best service.